Tracy Reese on her self-funded, values-driven third fashion brand: ‘I had to learn to work differently’

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Based on the way she runs her third fashion label since the 1980s, it’s clear that Tracy Reese has learned from the fashion industry’s mistakes. 

Called Hope for Flowers by Tracy Reese, the 5-year-old brand prioritizes responsible design and production, as well as positive social impact in its home city of Detroit. Reese, who formerly led brands Tracy Reese Meridian and Tracy Reese, has, for the first time, chosen to self-fund her brand. Plus, she’s producing fewer collections than the 10 per year she once deemed necessary. 

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