Tory Burch has been on a fashion renaissance. Is beauty next?

What do you think of when you think of Tory Burch? Chances are, you’re picturing the black leather ballet flats with the oversized logo that defined early 2000s fashion. Tory Burch’s signature leather is not rugged, as used in a motorcycle jacket, but rather a cheery and optimistic take on the material. And that perspective formed the basis of the latest Tory Burch fragrance, Sublime, which launched on Monday.  

“We wanted brightness. We wanted optimism. We wanted empowerment. We wanted energy,” said Givaudan master perfumer Rodrigo-Flores Roux, who, along with fellow Givaudan perfumer Christine Hassan spent the last two years working on Tory Burch Sublime. “It was important you thought about leather and not suede. And I thought about the shine.” 

Hassan and Flores-Roux built Sublime around a fresh take on leather, and went with an art deco-inspired architectural bottle to match. The new campaign for the fragrance stars Kendall Jenner and was photographed by Mert Alas and Marcus Piggott. 

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