To show or skip: Designers weigh in on the importance of New York Fashion Week

For new, old and returning designers alike, New York Fashion Week provides the optimal stage to make a statement.

Whether it’s primarily through the collection’s story or through the venue and props, hosting a memorable show is the goal. But as the price tag to produce a noteworthy event becomes increasingly more costly, many brands have had to reprioritize where to spend their time and efforts to get the greatest return on investment. And with this season’s calendar featuring fewer shows than expected, the impact from this week will reveal if the effort is beginning to outweigh the cost.

For many, runway shows still serve an important purpose. On Friday, 5-year-old luxury brand Grey/Ven presented its latest collection in New York’s exclusive Casa Cipriani, welcoming guests to an hour of cocktails and photo moments before steering them to a sun-filled open space to unveil its new ready-to-wear collection titled “The Journey.”

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