This story was first reported on and published by Glossy sibling site Modern Retail.
Edikted, the TikTok-famous fashion brand popular among Gen-Z shoppers, is ramping up its bet on physical retail.
The digitally native brand, founded in 2020, will more than double its brick-and-mortar footprint this year, with new stores opening in five Simon Property Group malls across the U.S., including King of Prussia, The Galleria in Houston and Boca Raton’s Town Center. Edikted launched its first brick-and-mortar store in 2023 when it opened a shop in New York City’s Soho neighborhood. In 2024, Edikted opened a store at The Grove in Los Angeles and another at Minnesota’s Mall of America, one of the largest shopping centers in the U.S.
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