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Since launching on TikTok Shop in August 2023, 3-year-old hair-care brand Wavytalk has become a consumer favorite on the platform, amassing millions of views. On Monday, it expanded its assortment with the introduction of the Pro Collection.
The new collection is the brand’s take on professional-grade styling tools. The first product released, the Pro Fast Drying Hair Dryer, retails for $150-$190 and is available on Amazon and TikTok Shop. At least three more products will roll out later this year, Wavytalk’s team shared.
“After 2020, more services were being done at home … so we saw [launching the Pro Collection] as an opportunity to seek an audience a bit different from who we are reaching today,” said Marina Fernandez, brand marketing director at Wavytalk. Fernandez said the brand’s current core demographic is consumers interested in innovative products at an affordable price point, as evidenced by its viral and bestselling product, the Thermal Brush, which retails for $52. According to data provided by the brand, the brush sells 10,000 units on Amazon monthly and has sold 112,000 units on TikTok Shop in the past six months.
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