10 months ago
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Twenty-seven years ago, Amy Smilovic and her husband launched Tibi in Hong Kong. Though it was a struggle to get there, the currently NYC-based brand looks much different today. For starters, it’s largely void of prints. And the brand’s direct sales now make up a majority of the business.
On this New York Fashion Week edition of the Glossy Podcast, founder and creative director Amy Smilovic discusses her brand’s evolution, including its new, pandemic-driven approach to independence. She also discusses her signature “creative pragmatist” style, her thought process when choosing retail partners and her reason for ditching the runway show for fall 2024. Highlights from the conversation, below, have been lightly edited for clarity.
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English (US) ·