3 weeks ago
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The resale platform ThredUp is diving into social commerce with a new hire this week. Danielle Vermeer, who headed Amazon Fashion’s luxury resale division before founding the social commerce resale app Teleport in 2023, is joining ThredUp as its new head of social commerce.
ThredUp CEO James Reinhart told Glossy that Vermeer’s remit is to establish ThredUp’s social commerce business and to anticipate where consumers are headed. She will focus not just on social commerce but also on ThredUp’s use of generative AI. ThredUp already has four AI products in the market, including a visual search product, an AI stylist, a search using AI-generated images and a “complete the outfit” program.
“We are keeping a broad view of social commerce, whether it’s selling through TikTok Shop or Instagram, live shopping or influencer programs,” Reinhart said. “Vermeer will be looking at where consumers are spending their time and helping us evolve to meet them.”
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