The year the memes took over reality – and marketing followed
2 weeks ago
10
By Seb Joseph; this story was originally published on Glossy’s sibling publication Digiday.
This year, reality bent to the will of the meme.
The shift has been building for years, fuelled by a potent cocktail of politics, creators and fandoms. But over the past 12 months, it finally crossed the threshold.
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