7 months ago
18
Women basketball players are more popular than ever. And as they gear up for this year’s WNBA season, beauty brands are proving eager to help them glam up their look.
In July 2023, textured hair-care brand Mielle announced its multi-year partnership with the WNBA as its official textured hair-care partner. And in March, Glossier shared it was renewing and expanding its marketing-based WNBA partnership. This week, Urban Decay announced it has renewed its partnership with the WNBA’s Los Angeles Sparks after one year of collaborating with the team on social content, doing makeup for the players and partnering on giveaways.
“[This partnership] is about expressing our passion for women empowerment and women in sports,” said Arnaud Kerviche, vp of marketing at Urban Decay. “[It reflects] our values around diversity, inclusivity, performance and self expression.”
Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
English (US) ·