No artist — at least in recent times —has ignited such fervent devotion than
Taylor Swift
. Swift’s popularity has soared so much that it has created an an army of "Swifties" ready to defend her honour with the ferocity of a thousand keyboard clicks In a world where trends come and go like fleeting whispers,
Swifties
are the steadfast guardians of Taylor's legacy, carrying the torch of her music into the future.
As Swift continues to wow a legion of fans with her anthems of love, loss, and everything in between, the Swifties are be there, singing along with every beat. Swift seems to be amassing more fans at every concert she plays at in different parts of the world. So much so that the brands now have something called “The
Taylor
Swift effect”.
It refers to the phenomenon where Swift's concerts and public appearances lead to a surge in demand for transportation services, including ridesharing platforms like
Uber
. Fans flock to venues in droves, resulting in increased traffic and a heightened need for efficient transportation solutions.
In an interview with CNBC, Uber CEO
Dara Khosrowshahi
said, “Uber definitely ups its game for Taylor when she comes to town.” He further said that Uber’s local teams make elaborate plans for people who want a ride to Swift’s concerts. Not just that but the rider traffic to surrounding hotels and areas is also taken into account by Uber.
The Swift Lift
Mastercard did an in-depth analysis of spending patterns which showed boost in sales at restaurants and accommodations wherever Swift’s Eras Tour went in the US. Local businesses within close proximity to the stadium experienced a notable surge in sales. For example, within a 2.5-mile radius of the stadium, restaurants experienced a remarkable 68% increase in daily spending throughout the duration of the tour. Accommodations witnessed a notable uptick in spending, with hotels in the immediate vicinity of the stadium experiencing a 47% increase in sales. According to Mastercard, this trend extended beyond the immediate area, with a 32% rise observed within a 10-mile radius. Such widespread growth highlighted the geographical diversity of the "Swift Lift," showcasing the tour's ability to stimulate spending across various regions, noted Mastercard in its study.
English (US) ·