The state of AI in fashion: How AI is transforming design, marketing and the next generation of CX

6 months ago 20

This State of the Industry report, sponsored by BASIC/DEPT, dives into how fashion brands use AI across their businesses and plan to incorporate the technology in the future.

Brands in the fashion industry face high expectations, from keeping up with ever-evolving trends and consumer behaviors to addressing Gen Z’s latest values-based needs (while preserving the needs of other loyal generations).

As AI permeates every market, fashion brands are turning to the technology across all facets of their industry. They use it to simplify day-to-day tasks and revolutionize their approaches to designing products, marketing their lines and delivering new and meaningful customer experiences.

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