The Mane Choice gets a rebrand and names first global ambassador

6 hours ago 2

Eleven years in, textured hair-care brand The Mane Choice is getting a refresh.

Announced on Friday, the brand, founded in 2013 by entrepreneur Courtney Adeleye, has undergone a complete rebrand, including a modernized logo and updated, minimal packaging. The new logo will be rolled out across all of The Mane Choice’s social channels and on its shelf space at its retail partners including Sally Beauty, CVS and Walgreens.

The Mane Choice is rolling out its new packaging in waves, starting with its bestselling SKU, the Alpha Multivitamin Growth Oil. Its latest product innovation, the 48 Hour Edge Control, will follow. The Mane Choice’s 2025 product launches, including a new bond repair system and heat protectant mousse, will also hit the shelves with the updated packaging.

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