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Last week, The Inkey List introduced its latest serum at Sephora, the $22 Exosome Hydro-Glow Complex Serum. A search for the ingredient on the retailer’s site brings up just one other product: Skinfix’s $69 Exo + Ectoin Retinol-Alternative Intensive Skin Barrier Repair Baume. The Inkey Lists’s product is sold at Sephora and on the brand’s e-commerce site.
Exosomes are increasingly buzzy in the skin-care world. Simply put, exosomes are tiny messengers that help skin cells communicate with one another and promote skin healing. In a skin-care product, they work overtime. “They’re not singular in their approach, [like, for example] vitamin C, which is brightening, or retinol, which is regenerating. … Exosomes elevate everything, and they work with your body to lean into what is needed,” said Mark Curry, co-founder of The Inkey List. Due to the fact that exosomes target what their user needs, the brand marketed its new serum as being like a “facialist in a bottle.”
Until recently, Curry said, a product like The Inkey List’s new serum would not have been possible. Until about 18 months ago, exosomes had to be kept in temperature-controlled environments, and as a result, they were most often found in clinics. They were also derived from animals. The Inkey List, however, has derived its exosomes from the cica plant. Such scientific advancements, which have led to exosomes becoming easier to bottle up and sell, have also contributed to their increase in popularity.
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