The brand opportunity in Roblox hair is heating up

10 months ago 14

Roblox hair items are proving to be a hot commodity.

Hair resale on the platform is growing, with items being resold for 97% more than the original selling price. Five hundred units of virtual hair designed by a creator sold out when originally sold for 79 Robux. They are now reselling for about 3,000 Robux, which is the equivalent of $30.

“To see this [item] re-selling for the price of a real-life haircut shows me consumers and users on Roblox care about what hair they invest in for their avatar as much as they do IRL for themselves,” said Jenni Svoboda, the creator of the style who is known as Lovespun on the platform. She has partnered with brands including Nars and Carolina Herrera on virtual hair products.

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