The beauty brands winning TikTok Shop

4 months ago 28

This week, I checked in with brands at various stages of their TikTok Shop journey to glean learnings around the effective marketing, education and live-selling strategies, plus I explored the brand’s top-selling brands right now. Additionally, Estée Lauder Companies announces the hunt for a new CEO alongside its 2024 FY fiscal earnings, and Dolly Parton launches a makeup brand.

What’s winning TikTok Shop — and what the future could hold for the app — is top of mind for beauty execs

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