The always-on influencer strategies of 3 top beauty brands

10 months ago 58

This week, I shine a light on the unsung hero of influencer marketing: the middle-funnel, always-on strategy. I examined the strategies of three brands — Ipsy, Maybelline and The Inkey List — including how they’re formatted, what’s driving them and how they’ve evolved as the beauty industry changes.

Influencer marketing can be a mix of science and art, and perhaps a bit of alchemy, too.

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