The 7 best real estate lead generation websites for 2024

• Marketing support team to help with daily tasks
• IDX integration
• CRM tools
• Email auto-responder & drip campaigns

Placester is a real estate agent’s key to exceptional lead generation. It comes with a hands-free, Do-It-For-Me (DIFM) package that helps any agent craft a custom website in just 48 hours – no matter how tech-savvy you are (or aren’t). This innovative service is great for the individual agent looking to level-up their online presence, and it also offers significant advantages for teams and brokerages.

Looking at the pros and cons, Placester stands out as a fast and affordable real estate website builder, especially with its recent pricing changes. It allows code-free site editing, which provides a good number of customizations, even in the less expensive Do-It-Yourself (DIY) package.

Yet, for lead generation specifically, Placester’s templates provide built-in lead-generation functionality, such as custom landing pages, hyperlocal community pages and testimonials.

There’s also the seamless integration of a customer relationship management (CRM) tool, which helps you nurture your email list with features like auto-response, email drip and blast campaigns.

Additionally, Placester’s DIFM + Content plan boosts organic traffic through search engine-optimized blogs and social content. All in all, Placester’s DIFM package is a compelling solution for real estate professionals looking to supercharge their lead generation efforts with a hassle-free website.

• Plans for individual agents, small teams & brokerages
• Improve discoverability & brand recognition with Premier Agent profile
• Access to Zillow and Trulia’s audience and data
• Lead capture via ads on Zillow’s listing + agent finder pages

Targeted at real estate agents and brokers, Zillow Premier Agent is particularly well-suited for those focused on representing buyers. It’s also a valuable choice for agents who don’t already have an extensive sphere of influence for referral leads.

The platform provides a dashboard for tracking team performance and custom lead routing through its agent CRM. Users praise the concierge features of the Zillow platform, such as call vetting before transferring leads to agents and access to a buyer’s previous search information upon receiving the lead.

That said, Zillow Premier Agent’s cost per lead can be steep, influenced by area competition and your ZIP code. Negative reviews primarily revolve around this cost, combined with poor lead quality and low conversion rates due to window shoppers.

Agents who use Zillow Premier Agent should expect to consistently nurture the leads they receive, as exclusivity is not the norm. For this reason, smaller teams may face challenges, especially when competing with larger brokerages with more extensive budgets and potentially long-standing relationships.

• Advanced CRM with personalized, automated lead nurturing 
• Purpose-built lead generation websites
• Listings include school + community information
• Done-for-you pay-per-click (PPC) advertising 
• Lead capture via gated listings + automated home valuation landing pages

Zurple builds custom-branded lead-generation sites and advertises them on search engines and social media platforms to generate buyer leads. Unlike Zillow or other large platforms, Zurple’s leads are exclusive. As an agent, you can claim your city, zip code or favorite neighborhoods, and Zurple will send leads from those areas to you.

Once your leads are captured, Zurple tracks their behavior on your Zurple website and sends personalized, automated SMS and email messages until they’re ready to speak to you. The system can track when a buyer lingers on or saves a listing, and other behaviors that signal they’re close to making an appointment.

Seller leads are generated via social media ads that offer automated home valuations, the industry-standard strategy for capturing listing leads. Zurple uses the same personalized, automated messaging to nurture seller leads, though agents are encouraged to take the reins earlier than with buyers.

Zurple is ideal for agents and small teams who want to generate buyer leads in bulk and keep them warm with automated messaging. You get all this automation and advertising expertise for just $149 per month, plus the cost of leads. Zurple’s cost per lead is often much lower than that of competitors like Zillow.

• Automated home valuations 
• Direct integrations with popular CRMs and StreetText for PPC ads
• Hyperlocal area guides for zip codes, neighborhoods, and even condo buildings
• Single property websites with open house CTAs
• Lead routing for teams

AgentFire offers sleek, affordable done-for-you lead-generation websites ideal for agents who want an optimized site without the steep cost and learning curve. After your initial consultation, AgentFire’s designers and marketing experts will customize your website for hyperlocal lead generation in your farm area. Once your website is live, you can drive leads via PPC, SEO or social media to automated home valuation and buyer landing pages.

Although AgentFire has higher ratings than any other website builder, some might be dissuaded by the lack of an integrated CRM or PPC advertising services. If you already have a CRM you love and don’t mind running your own PPC ads, we think AgentFire offers exceptional value for money.

• Google and Facebook ad integration
• Automated workflows
• Team trainings, masterminds and live workshops
• “Guaranteed Sales” program
• Lead capture via gated listings, automated home valuation, cash offer, distressed properties and customizable landing pages

CINC is one of the top choices for real estate lead generation, with many professionals in the industry considering it a powerhouse. While other platforms cast a wide net, CINC sources leads primarily from Google and Meta (Facebook and Instagram), thereby targeting your desired demographics with more precision.

Hyperlocal marketing is the name of the game when it comes to landing real estate leads. It’s more than simply knowing a future client’s desired zip code, but also their favorite delis, coffee shops and grocery stores. Such street-by-street client behaviors provide additional insights into where a lead may buy a home.

CINC is an all-in-one solution that seamlessly integrates these targeted marketing strategies with an IDX website and a comprehensive CRM system. CINC’s AutoTrack feature also provides helpful marketing automation, taking lead nurturing a step further with behavior-driven follow-ups. In addition to automated email and text campaigns, CINC provides smart suggestions after each client or lead communication to optimize conversion strategies.

While CINC’s subscriptions can be on the expensive side, the value it offers still makes it an attractive choice. And for those concerned about the cost, CINC’s Guaranteed Sales Program helps ease some of that worry by offering a risk-free return on investment. Unveiled in August 2023, the program ensures that participants fully recoup their investment and attain six-figure earnings within 24 months.

CINC will even provide the platform for free until the minimum transaction requirement is met, if such earnings aren’t achieved within the first year. While all business investments inherently involve some risk, CINC’s guarantee offers a small safety net for those interested in taking the leap.

• Standout SEO features to improve organic traffic
• Specific IDX filter tags (attract better-qualified leads)
• Sophisticated CRM with auto dialer
• Lead capture via gated listings + automated home valuation and customizable landing pages

Though priced slightly higher at $499 per month, Sierra Interactive stands as an all-in-one lead generation solution catering to real estate agents in higher-end luxury markets. Its top-quality websites are not only sleek, upscale and elegant, but are expertly designed for SEO, driving organic traffic and providing a competitive edge.

$499/month for single agents, + lead gen costs (your ad budget) + your MLS fees

The integrated CRM suggests automated action plans for incoming leads, guaranteeing timely and strategic communication. In addition to SEO, Sierra Interactive’s lead generation power is fueled through ad tooling. Your monthly subscription grants you up to $1,000 in free Google Ads management, access for five users and the ability to use hundreds of templates for your website, whether for property pages or community pages, buyer pages, seller pages and blogs.

• No commitment
• Personalized ad targeting
• Lead capture via gated listings + automated home valuation, price drop, listing update and foreclosure landing pages

At just $49.95 per month, iNCOM presents a budget-friendly solution for real estate professionals, particularly suited for those looking to attract more real estate leads. It offers unmatched affordability with no long-term commitments, unique IDX search options like foreclosures and recently sold properties, and easy lead export to other CRMs. However, the CRM options are somewhat limited, and there are relatively few website templates.

iNCOM offers a basic package for a typical single agent at $49.95 per month, along with a $250 setup fee. Additional services for paid Google or Facebook ad management are available at $100 per month, plus ad spend.

It also earns a nod for stickiness: its notable ReCall Marketing feature periodically re-targets website visitors with personalized ads on other sites, helping your business stay top-of-mind during your clients’ home search.