Technology is at the core of Ulta Beauty’s next phase of growth

2025 is shaping up to be a transformative year for Ulta Beauty, and according to Inna Larson, the company’s vp of IT strategy, planning and enterprise architecture, technology will be at the core of it all.

In addition to expanding internationally to Mexico, this year will be the first time Ulta will be able to fully integrate four of its major technological transformations into operations across the business.

As explained by Larson, Ulta had been working on a parallel multi-year technology strategy that concluded in 2024. Those foundational transformations included a complete rehaul of its digital store platform, with an improved virtual try-on experience and hyper-specific personalization. Ulta also transferred its back office platform into the enterprise resource planning system SAP S/4HANA to simplify its data structure and create better reporting capabilities.

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.