NEW DELHI: The union of pop sensation
Taylor Swift
and
Kansas City Chiefs
' star
Travis Kelce
has not only been a headline-grabbing affair but has also sparked a unique discussion about its impact on the NFL and public perception. A recent study conducted by the Marist National Poll delved into the sentiments of
NFL fans
and Americans at large regarding the celebrity relationship, shedding light on a phenomenon that is still unfolding.
According to the Marist National Poll, 24% of NFL fans view Taylor Swift and Travis Kelce's relationship unfavorably. When asked about its impact on the league, an identical 24% of respondents, regardless of NFL fandom, believe that the relationship has a negative influence.
Contrastingly, a significant majority of Americans, totaling 70%, including 71% of football fans, hold a positive view of Taylor Swift's impact on the NFL. Notable figures like
Pat McAfee
have publicly expressed this positive sentiment.
Delving into Taylor Swift's fanbase, known as Swifties, the study revealed that a resounding 80% of her dedicated followers believe she has had a positive impact on the league as a whole. The study further examined demographic breakdowns to provide a nuanced understanding of these sentiments.
While the majority of respondents perceive Taylor Swift's influence on the NFL as positive, women exhibit a slightly higher inclination towards this belief, with 75% supporting the idea, compared to 64% of men.
Beyond the scope of the NFL, the study found that 70% of Americans hold a positive impression of the singer-songwriter, leaving 30% with an unfavorable opinion.