Tendam, a leading fashion group, partners with Myntra to expand in India. Women'secret, Tendam's flagship brand, is now available on Myntra. Tendam will open two franchised stores in Pune and Ludhiana. They aim to open ~20 stores in India over the next three years.
Tendam
, one of Europe’s leading
Omni-channel
specialist fashion groups, has announced a collaboration with
Myntra
to enter and expand in India, one of the world's fastest-growing markets.
The collaboration with Myntra aims to provide Tendam and its brands with progressively greater visibility and exposure to customers in India.
Lingerie
brand Women'secret is the first of Tendam's flagship brands to be available on Myntra in India.
In addition, Tendam aims to reinforce this market presence with the opening of two franchised stores in Pune and Ludhiana. The company plans to grow in India with the aim to open ~20 stores over the next three years.
Antonis Kyprianou
, Tendam's Franchise General Manager, said, "We are delighted to have an association that will enable us to develop our omni-channel business. Myntra is the ideal partner for us. They are aligned with our omni-channel strategy and have the capacity and expertise to fully develop it in the country. India is also one of the most promising markets in the world and we want to ensure that Tendam’s brands have a relevant presence there and this will be achieved by working with a local company as strong and dynamic as Myntra."
Talking about the collaboration, Jayanti Ganguly, Vice President, Category Management, Myntra, said, “Myntra’s strategic association with the Tendam group reflects our commitment to offering the best of international styles and brands to our discerning customers in India. For over century, Tendam has been delivering stylish fashion across Spain and other parts of the world and it’s a great period for us to launch the brand in India as our customers are following and adopting global trends and styles more closely than ever before. We are sure that the collection of this iconic brand will be loved and appreciated by our upwardly mobile fashion-forward customers.”
Talking about the brand’s omnichannel approach, Vishal Anand, Vice President, Omnichannel, Myntra said, “It’s a great opportunity for us to help the Tendam group unlock their optimal potential with their physical expansion in the Indian market. Through our omnichannel capability, we aim to provide a much faster and richer shopping experience to our customers.”
This strengthens the presence of Tendam's brands in India and confirms the company’s strong international growth prospects, following an expansion strategy with expert retail partners who bring first-hand market knowledge, experience, and professionalism.
Myntra’s pioneering omni-channel technology is leveraged by 5600 stores across various brands, serving 140+ cities.
English (US) ·