4 months ago
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Niche fragrances are having a moment, and 3-year-old Snif is getting in on the action with its latest partnership.
In June, the fragrance brand launched the Rose Era scent with TikToker Monet McMichael (3.8 million TikTok followers). On Sunday, the collaboration launched in all Ulta Beauty doors and on Ulta.com, making it the brand’s first collab sold across Ulta’s sales channels. Rose Era retails for $65 and comes in one size, 30 millimeters.
“We wanted to create a scent that was truly Monet’s, and we are thankful for how involved and committed she was from beginning to end,” Bryan Edwards, co-founder of Snif, told Glossy. Rose Era is the first floral fragrance in Snif’s lineup — the fruity, floral scent includes notes of rose, strawberry, white moss and saffron. “The reviews since we launched a month ago have been outstanding, which speaks to the care and excitement Monet contributed to the process,” Edwards said.
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English (US) ·