Shiseido launches immersive experience at Macy’s to promote its most premium skin-care line

3 months ago 31

Shiseido is taking luxury beauty to new heights with The Essence of Enmei, a 4D immersive experience featured at Macy’s Herald Square from September 26-29.

Developed in collaboration with immersive tech company Xydrobe, which has previously worked with Dr. Barbara Sturm, the experience highlights the science and craftsmanship behind Shiseido’s Future Solution LX collection, its most premium skin-care line. Products in the Future Solution LX collection, including the Legendary Enmei Ultimate Renewing Cream, range in price from $100-$500.

At the core of the experience is the Enmei herb, a rare Japanese botanical known for its regenerative properties that is featured in the Future Solution LX range. Once they enter a pod, visitors are taken on a virtual journey through Japanese landscapes. Visuals, sounds, scents and wind are used to immerse guests in the story behind the product.

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.

Article From: www.glossy.co

Read Entire Article

Note:

We invite you to explore our website, engage with our content, and become part of our community. Thank you for trusting us as your go-to destination for news that matters.

Certain articles, images, or other media on this website may be sourced from external contributors, agencies, or organizations. In such cases, we make every effort to provide proper attribution, acknowledging the original source of the content.

If you believe that your copyrighted work has been used on our site in a way that constitutes copyright infringement, please contact us promptly. We are committed to addressing and rectifying any such instances

To remove this article:
Removal Request