Shiseido launches immersive experience at Macy’s to promote its most premium skin-care line

1 month ago 17

Shiseido is taking luxury beauty to new heights with The Essence of Enmei, a 4D immersive experience featured at Macy’s Herald Square from September 26-29.

Developed in collaboration with immersive tech company Xydrobe, which has previously worked with Dr. Barbara Sturm, the experience highlights the science and craftsmanship behind Shiseido’s Future Solution LX collection, its most premium skin-care line. Products in the Future Solution LX collection, including the Legendary Enmei Ultimate Renewing Cream, range in price from $100-$500.

At the core of the experience is the Enmei herb, a rare Japanese botanical known for its regenerative properties that is featured in the Future Solution LX range. Once they enter a pod, visitors are taken on a virtual journey through Japanese landscapes. Visuals, sounds, scents and wind are used to immerse guests in the story behind the product.

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