Shiseido launches generative art collection at Miami Art Week

10 months ago 22

Japanese beauty brand Shiseido is unveiling a Future Reflections collection of 1,872 unique generative artworks at Miami Art Week. Generative art is made using an autonomous system, such as AI. The number of artworks reflects the brand’s founding year and the design is inspired by the brand and has links to its Future Solution LX product collection that launched in 2017.

The Miami event is expected to bring over 30,000 people to Miami from December 4-10. Other beauty brands with a presence this year include Editions de Parfums Frédéric Malle and Creed.

Along with the “Future Reflections” digital artworks, the Shiseido activation, running December 6-8, will feature an IRL experience and meet-and-greets with the Shiseido-sponsored generative artists, including Hannah Yan, Jen Stark, Kaoru Tanaka and Robert Hodgin. Visitors can collect pieces from Shiseido’s “Future Reflections” collection at no cost.

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