6 months ago
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Shein confidentially filed on the London Stock Exchange on Monday. The company filed papers with Britain’s Financial Conduct Authority (FCA) in early June, initiating the process for a potential London listing later this year, according to Bloomberg.
Valued at $63 billion, Shein had initially considered listing in New York but faced opposition from U.S. lawmakers. The company’s decision to list in London comes amid a backdrop of high digital marketing expenditures industry-wide and strategic adjustments for Shein after it was not admitted to the U.S. stock exchange. Shein declined to comment for this story.
Jordan Jewell, a retail expert and former IDC analyst, pointed out that e-commerce companies like Shein have had to spend a substantial amount on marketing. “Temu’s parent company, PDD Holdings, spent $2 billion last year with Meta alone,” Jewell said. Shein has not publicly reported its own advertising investment, but it does advertise on Meta and other platforms.
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