Serena Williams on her return to the US Open — this time, as a beauty founder

The U.S. Open is a significant tournament in Serena Williams’s storied career. Twenty-five years ago, Williams won her first ever Grand Slam singles title at the 1999 U.S. Open, and it was at the 2022 edition that the tennis legend played her final professional match. Now, Williams returns to the New York tennis tournament, albeit in a new role — as a beauty founder. 

In celebration of the 25th anniversary of Williams’s historic U.S. Open win, Williams will launch a collection of lip glosses and lip liners under her Wyn Beauty brand. She he first debuted the brand in April with 10 SKUs including matte lipsticks and tinted SPF. Over Labor Day weekend, Williams and Ulta Beauty will host a box for influencers to watch the tournament, which runs from August 26 to September 8. According to Williams, the goal of the suite is to build brand awareness for Wyn, whose tennis ball-green products center around long wear and performance.   

“I created Wyn Beauty to be active beauty. Active doesn’t always mean sport. I think moms are very active, and everyday women are very active,” Williams told Glossy. 

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