3 months ago
15
If you looked closely at the Maccapani presentation at Milan Fashion Week on September 19, you may have noticed something unusual. The models, styled by the brand’s designer, Margherita Missoni, wore not just clothes from the brand’s new collection, but also accessories from other brands including Roberto Cavalli and Murano.
The pieces were sourced by Missoni from eBay, which co-sponsored the show as part of a vintage-focused collaboration with Maccapani. Simultaneously, Maccapani launched a new digital storefront called MaccaFinds on both the brand’s website and on eBay, selling vintage pieces curated by Missoni. They include the rhinestone René Caovilla sandals and the Murano beaded necklaces worn at the show.
Maccapani is a new brand, only a year old, but Missoni herself has a pedigree in the business. Her family founded the fashion brand Missoni and she was the creative director of its lower-priced M Missoni line until she left to found Maccapani. Her new brand has already attracted interest from the industry, including an investment from Marco Bizzari, the former Gucci head who now runs an investment firm called Nessifashion.
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English (US) ·