Samsung Galaxy S24
is one of the most powerful smartphones out there and it’s not just because it comes with top-notch hardware. The newly introduced Galaxy
AI features
play a pivotal role.
We spoke to Samsung's
Executive Vice President
, Sally Jeong about what it took for the company to develop Galaxy AI features that we see in Galaxy S24 trying to understand Samsung's approach towards
artificial intelligence
(AI) and the pivotal role of
open collaboration
in its development.
Jeong shed light on the extensive efforts invested in AI over the years and emphasised the transformative changes introduced in the latest Galaxy S24.
Talking about Samsung's initiation into AI, Jeong revealed, "Samsung started working on AI back in 2017, beginning with GPU-based AI on the Galaxy S8 and later incorporating NPU on the Galaxy S20. We established an architecture that allows applications to connect GPU and NPU through an intermediate layer, enhancing hardware capabilities for various use cases."
Jeong further explained the evolution of their AI architecture on the Galaxy S24, stating, "We made a significant leap in our AI capabilities with the latest model. Our own AI model, based on goals, now incorporates Google Gemini Nano, offering flexibility to accommodate various models, including Google's. It is extendable to cloud API using the same interface."
Jeong described the depth of work behind the Galaxy S24 and used the metaphor of an iceberg, stating, "The features visible are just the tip; there is much more beneath the surface. Changes are happening at every level to add more AI features, focusing on enhancing customer experiences in everyday life, communication, search, productivity, and creation."
Jeong highlighted how AI is integrated into Samsung's devices beyond generative capabilities. For instance, the on-device AI on the keyboard learns typing habits, making typing more efficient. The Samsung Note can predict drawing styles to improve handwriting speed and convert it to digital text, showcasing a myriad of AI capabilities.
Jeong emphasised the importance of collaboration, "We always aim to work with others to provide the best solutions. Our collaboration with Google, such as integrating Google Gemini Pro, enhances the user experience. We integrate Google's strengths to make interactions smoother and more intuitive."
Jeong stated, "While the Galaxy S24 marks a milestone in our Galaxy AI journey, it's just the beginning. Our vision is clear – to optimise the user experience by understanding customers across the Galaxy ecosystem and help them achieve their goals in an easier, better, and more secure way."
English (US) ·