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In 2021, when “clean” makeup brand Saie Beauty was getting requests for merch, it answered with a collection of curated vintage pieces embroidered with the brand’s name. The intention was that fans of the brand, which launched in 2019, could wear their affinity in a unique way.
“Most merch you see is fast fashion, which is incredibly harmful for the environment in the way it’s made and dyed and produced and discarded,” said Laney Crowell, founder and CEO of Saie.
Since then, the brand has released new collections of branded vintage styles every quarter. They’re sold on its e-commerce site on a page labeled Merch, which currently shows a sold-out denim jacket, as well as some more traditional merch included a branded Nalgene bottle and two branded cosmetics cases.
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English (US) ·