4 hours ago
4
Exponent Beauty, which hit the market in April 2022, is working with creators in its own way — by bringing them in as investors. Sara and Erin Foster have been investors since the brand launched, preceding even the official launch of their early-stage fund, Oversubscribed Ventures. Now, Exponent Beauty is announcing longtime fashion influencer Rocky Barnes as its latest investor, Glossy can exclusively confirm. Barnes has 3.4 million followers on Instagram. The amounts of the investments have not been disclosed.
Exponent Beauty differentiates itself from other skin care with a focus on ingredient freshness. Active ingredients in powder form, such as retinol or vitamin C, are mixed by the end user into a hyaluronic acid base and blended together. At launch, founder Liz Whitman called it “self-activated skin care.”
Of the decision to invest, Barnes said, “In my industry, I’m constantly being connected to new brands and introduced to things. …… When I [learned about] Exponent, [I thought] it was shocking that no one has done this sooner. It’s a genius idea. Everyone is investing so much money in beauty products, [while] everything is losing [its efficacy] or degrading consistently after it’s exposed to oxygen and sun. People don’t realize their products [hold] a fraction of their potency after a while,” she said.
Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
English (US) ·