11 months ago
26
The NRF conference was in swing early this week, giving retail and consumer companies more opportunity to reflect on recent big shifts and upcoming marketplace opportunities.
Kat Schneider, founder and CEO of supplements brand Ritual, is among the executives who took advantage of the opportunity. On Tuesday, alongside the founders and CEOs of fashion brands Bombas and Clare V., Schneider spoke on a panel covering the DTC market, including digitally-native brands’ expansion into wholesale channels. Ritual has been busy over the past two years, expanding its distribution beyond DTC e-commerce to include Whole Foods, Target and Amazon. Since launching in 2016, Ritual has amassed over a million customers and earned over $100 million in sales in 2021. It also became a certified B-Corp and committed to reaching 100% sustainable packaging by 2025 by transitioning to a mix of post-consumer recycled materials and refillable or recyclable packaging.
Glossy and Schneider connected before her session to discuss her thoughts on how the DTC market is evolving, what’s in store for Ritual in 2024 and why the FDA should be more involved in the supplements industry.
Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
English (US) ·