Research Briefing: New numbers on the product categories driving retail shoppers

5 days ago 4

In this edition of the Glossy+ Research Briefing, we share insights that reveal the product categories that are driving the most in-store and online purchases.

Beauty drives physical store sales, while apparel fills online baskets

A survey conducted by data firm PYMNTS Intelligence of 2,628 consumers who purchased non-grocery retail items online or in-store determined the retail categories that are continuing to draw consumers:

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