Research Briefing: How brands are redefining the in-store retail experience

In this edition of the Glossy+ Research Briefing, we analyze how brands across different price points and industries are revamping their in-store offerings to meet consumers’ desires for personalized shopping experiences. 

Customers shift spending toward experiences

As prices for goods continue to rise, luxury consumers are becoming hyper critical about where to spend their disposable income. Some are shifting their priorities away from spending on physical products in favor of spending on experiences like travel and wellness offerings. In fact, according to McKinsey’s State of Luxury report, about 80% of high net-worth individuals expect to shift part of their spend to experiential luxury and wellness and away from luxury goods. 

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