Resale has evolved from a marketing play to a business driver

9 months ago 18

This story is part of Glossy’s series breaking down the big conversations at Shoptalk.

For fashion brands, offering resale has graduated from a sustainability and marketing play to a significant business opportunity.

According to Emily Gittins, co-founder and CEO of 4-year-old resale-as-a-service provider Archive, several of the company’s brand clients have a goal of growing their resale offering to make up 5-20% of their total business. Currently, the resale program of women’s workwear brand M.M.LaFleur makes up 5% of its business, and the programs of several other Archive partners are inching toward the 5% mark. On a related note, based on the “massive” resale business it’s grown in the U.S., Archive client The North Face is currently expanding its program to the U.K., Gittins said. She noted that Archive’s brand partners are growing their resale programs profitably.

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