Renée Rouleau on taking on retail partners after 27 years in business

11 months ago 27

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Renée Rouleau, the celebrity esthetician and entrepreneur, opened her first spa and launched her first product in 1996. By 1999, she had become an early entrant in e-commerce.

Today, rather than giving facials, Rouleau is focused on her role of founder and CEO of her brand, which offers a robust assortment of SKUs. Still, she makes time for celebrity clients, which include Lili Reinhart and Demi Lovato. Rouleau is known for her unique approach to categorizing skin — she does so by assigning it to nine types, rather than the traditional three or four.

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