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Two years after reaching over $100 million in sales, custom hair- and skin-care brand Prose is undergoing a brand transformation.
In August, the 7-year-old brand, which exclusively sells direct-to-consumer in the U.S. and Canada, quietly rolled out new packaging. That included glass bottles for its skin care, revamped brand colors, new labels and sleeker, modernized bottles for its hair-care assortment. With the repackaging, Prose is staying true to its sustainability pledge — everything is 100% recyclable and created with 50% recyclable plastic, and carbon-neutral printing was used for the labels. Prose will no longer ship pumps with its products.
“We’ve been growing rapidly, and this [refresh] has been 12-18 months in the making,” said Megan Streeter, CMO at Prose. “There were a couple of reasons why this was the right time.” First, Streeter said, the updates will help to further “premiumize” Prose’s customized offerings, based on demand. “People were looking for more premium personalization. So, now, for example, customers’ names are listed front and center on the packaging.” Customers were also asking for products with a sleeker design to fit on crowded bathroom countertops. For that, the Prose team collaborated with design company RoAndCo to create the new bottles.
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English (US) ·