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With the fate of women’s reproductive rights hanging in the balance after the Trump election win, panic-purchasing contraceptives is on the rise.
According to Google Trends data, immediately following election night, searches for abortion, IUDs, contraception and birth control were up over 100%. What’s more, in the three days following the election, Julie, a company offering emergency contraceptives, saw an average of 50% week-over-week sales growth per day at drugstores, with most growth seen in Idaho, Florida, Texas and South Dakota where abortion remains a point of contention. Julie also experienced 10x sales growth on its Amazon storefront post-election and saw double-digit sales growth week-over-week across the business, with some retailers showing a 20% week-over-week lift.
In response to the surge, Julie rolled out an advocacy campaign. Titled “Just because you had sex, doesn’t mean you’re f*cked,” the campaign aims to democratize critical information about the purpose of the brand’s contraception pill and important legal information. The digital-first campaign, first released in late November, lives across all of the brand’s social platforms.
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English (US) ·