Parenting playbook: How kid-rearing tips are helping Willa Bennett reignite Cosmopolitan and Seventeen

2 days ago 9

The story was originally published on Glossy’s sibling publication WorkLife.

After scooping up a shelfful of journalistic honors at Zalando’s online fashion and lifestyle publication Highsnobiety (four National Magazine Awards, anyone?), Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor-in-chief of Hearst’s Cosmopolitan and Seventeen.

Since taking charge last September, Bennett has brought her tech savvy and knack for driving engagement — honed while at Highsnobiety and on the social teams of Condé Nast’s GQ and Bustle Digital Group — to two of consumer publishing’s most iconic titles. Her secret weapon? Parenting books, of all things.

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