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Last year, the Chanel-owned and London-based luxury brand Orlebar Brown was focused on a U.S. retail expansion. Now, the 18-year-old brand is turning its sights to new retail horizons across Southeast Asia and the Middle East.
After opening eight new stores in places like Mexico, the Virgin Islands and California, Orlebar Brown now plans to open 10 more stores around the world in 2025, the most it’s opened in a single year. They include a second store in Abu Dhabi and three stores in Thailand, marking the brand’s first presence in Southeast Asia. It’s a nearly 20% increase in Orlebar Brown’s retail presence, which currently numbers nearly 50 stores.
Orlebar Brown is primarily focused on swimwear but has in recent years introduced more apparel and resortwear into its collection. Trevor Hardy, Orlebar Brown’s CMO, told Glossy that the brand has a simple strategy for where it opens stores: It follows the customer.
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English (US) ·