One-stop shop: How Botox and fillers made their way to the dentist’s office

Situated atop an Italian restaurant on NYC’s bustling 23rd Street in Flatiron is Sama, a dental practice that opened to the public this week and integrates wellness with oral care.

“The mouth is the second largest cause of inflammation in the entire body, besides the gut,” said Dr. Jaskaren Randhawa, Sama founder and board-certified dentist, regarding her inspiration for the company. “That’s why interdisciplinary disciplinary care and wellness is important to me. The oral cavity is the gateway to the body.”

With consumers’ increased interest in health and wellness since the start of the pandemic, the time is right for Dr. Randhawa’s venture. According to market research firm Statista, by 2025, the global health and wellness market size is expected to reach $7 trillion. Coincidentally, New York has been silently creating a wellness row of sorts in the Flatiron area. This year, wellness spa Bathhouse opened a second location in the neighborhood, and competitor Othership followed with a location soon after. 

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