10 months ago
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A big conversation around New York Fashion Week this season was whether fashion shows are worth it, with designers including Willy Chavarria and Jackson Wiederhoeft recently revealing to the Cut the costs of creating a collection, making patterns and putting on a show.
For young and independent brands, investing in an NYFW show often creates significant financial pressure. Hillary Taymour, the designer behind 15-year-old Collina Strada, has previously been outspoken about the high costs of runway shows. And, as she tells it, NYFW isn’t a suitable marketing tool for every brand. Collina Strada hosted a runway show on Friday,
However, for the young brand Retrofête, the runway remains a key platform for gaining visibility with stylists and buyers, according to CEO Aviad Klin.
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