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For this week’s body-care conversation, Glossy sat down with Jackie Aina (2.8 million TikTok followers), an OG beauty content creator and founder of Forvr Mood, a 3-year-old luxury lifestyle brand sold direct-to-consumer and at Sephora. Aina has made a name for herself in the beauty and wellness space as an expert on all things fragrance, body care and living a “soft life.” And she uses her business and social platforms to encourage her audience to prioritize self-care and advocate for more equity in the beauty industry.
While growing up as a Black woman, Aina said, she learned early on about the power of words in a world that isn’t always kind to women and young girls who look like her. “Perception, how you speak to yourself and how you view yourself are everything,” Aina told Glossy. “Even when you think your body is not listening, with the things you reinforce and the things you say, your body listens, responds and reacts. That’s why I’m incredibly overprotective of what those words are, both internally and from other people. For me, this looks like shutting down negative talk.”
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