Moroccanoil’s Carmen Tal: ‘The way the consumer is going to the salon has changed’

11 months ago 22

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Though Moroccanoil co-founder Carmen Tal initially launched the 15-year-old hair- and body-care brand with little to no beauty experience, she has been able to grow it into a global empire.

In February 2023, Moroccanoil, which is currently distributed through thousands of salons, announced a three-day, Las Vegas-based event for professional hairstylists called The Collective. Meant to showcase the brand’s network of global talent, the sold-out event eventually hosted 2,000 people in Las Vegas.

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