Mona Kattan’s Kayali is the latest brand to go big on gourmand fragrances

For Kayali founder Mona Kattan, fragrance is not merely a profession. It’s also an obsession.

“If it were up to me, we’d be launching 100 fragrances a year, because we have that many ideas that we’re dying to launch,” Kattan told Glossy. But even increasingly hungry fragrance consumers can only handle so many launches a year.

When it comes to new fragrances, Kayali is putting its focus on the gourmand category. On Wednesday, Kayali launched Yum Boujee Marshmallow 81 to global consumers, following its launch on the Sephora App on Tuesday.  

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