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Marc-Antoine Barrois would like those who smell his fragrance to see the light. “My vision of it is that I see this light in the dark,” he said of Aldebaran, his newest perfume which he launched with an art installation at Milan Design Week. “It’s so luminous, it burns your eyes.”
Launched in April, Aldebaran is Barrois’s seventh perfume since he first expanded into fragrance in 2016. Like all of his perfumes, it is made in collaboration with Givaudan perfumer Quentin Bisch. The two conceived of the scent to “challenge” what can sometimes be a staid category: florals, namely the classic tuberose. “Quentin and I both are people who get bored with staying too easy, and we want to go for challenges, to do better every time,” he said.
Barrois began his business as a couturier in Paris in 2009, building a clientele largely for his bespoke suits and tuxedos. The idea of creating a perfume only came at the suggestion of a client, and when Barrois launched his first fragrance — 2016’s spicy, leather B683 — he made just 500 bottles, expecting the stock would last 10 years.
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English (US) ·