7 months ago
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For the majority of the past year, questions around kids’ and teens’ relationships with skin care and makeup have dominated the beauty news cycle. Among them: Should kids use skin care? If so, what kind? How much should it cost? Are popular lines like Drunk Elephant and Bubble appropriate options? Does Sephora or Ulta Beauty have better options? And perhaps the most polarizing one: Should stores allow children to shop among adults?
For Maria Dueñas Jacobs, former accessories director at Elle and now founder of Super Smalls, which started as a jewelry brand for kids, the answer is simple. Like accessories, beauty is a vehicle for what she calls “pretend play.” On its website, Super Smalls is marketed as “things to unleash the imagination, ignite a sense of wonder and prompt hours of play.”
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