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For Glossy’s E-Commerce Summit this week, leaders from influential brands and retailers headed to Miami to discuss how they’re winning customers, driving sales and reshaping the omnichannel experience. To kick off the three-day event, Glossy’s editor-in-chief, Jill Manoff, spoke onstage with Oshiya Savur, chief brand and marketing officer at 25-year-old mass beauty incubator Maesa.
Since joining Maesa in March 2023, Savur has prioritized strengthening the brands in the company’s portfolio by increasing awareness and creating a deeper connection with consumers. According to previous Glossy reporting, from 2020-2023, Maesa’s revenue doubled, growing approximately 25% year-over-year in the three-year period. This year, the company is building on that momentum through a heightened focus on the “superpowers” of each existing brand’s founder, Savur said. And, from here, it will identify additional gaps in the mass market and launch more brands. Savur’s comments from the discussion, below, have been lightly edited for clarity
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