Luxury Briefing: With searches up 900%, the men’s bag boom is upon us

2 months ago 18

This week, a look at how and why men are upping their accessories game. Plus, Tapestry and Capri make their case, and Beyoncé gets in bed with LVMH.

Influenced by the athletes and male celebrities carrying Bottega Veneta Cassettes and Hermès Birkins, more men are expanding their accessories investments from strictly sneakers to crossbodies and carryalls. With the luxury market slowing, the trend offers a growth opportunity for fashion brands and retailers.

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