Luxury Briefing: Ralph Lauren goes big on holiday windows as luxury retailers pull back

1 week ago 8

This week, a look at the changing strategies around luxury holiday window displays, with a focus on how Ralph Lauren used AI this year to create an interactive display. Plus, we spoke with Watches of Switzerland CEO Brian Duffy about his observations on the growing American luxury watch market.

The holidays are an essential time of year for retail brands. Black Friday, or what some now call Black November, is still one of the biggest shopping periods for brands in the U.S. and internationally, even as this year’s Black Friday is shaping up to be somewhat dimmer than in years past.

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