Luxury Briefing: How brands are approaching the unique challenges of a luxury pop-up

This week, a look at the unique challenges that luxury brands face with pop-up stores. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics.

The luxury brand guide to pop-ups

With retail rent prices climbing, pop-up stores are an increasingly attractive prospect for brands looking to expand their physical presence. But for luxury brands, pop-ups present unique challenges: How does one present a premium luxury experience in a temporary space? And how can a brand ensure its high-value goods are secure in a space that isn’t its own?

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