Luxury Briefing: Golden Goose partners with Instagram account ’90s Anxiety to launch NYC store

3 days ago 6

In this week’s luxury briefing, I dive into the nostalgia and sentimental strategy driving Golden Goose’s new store in NYC. Plus, an inside look at the first public comments by Andrea Baldo, CEO of struggling luxury brand Mulberry. Also, why Van Cleef and Arpels is in hot water, what’s hot at Shanghai Fashion Week, and why tariffs are shaking up luxury confidence. If you have comments on this briefing or tips for future editions, please email me at [email protected].

The Instagram-based archive inspiration account “90s Anxiety” reads like a mood board for a lost New York. Think: Drew Barrymore in 1995 as the face of Miu Miu; David Lynch pacing the set of “Blue Velvet” in normcore tailoring; and a melancholic ode to Barneys New York, which shuttered in 2020. With over 2.6 million followers, the account is part fashion history, part digital therapy.

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